top of page
Value The Present.
Amid the holiday noise, we led with emotion, not just offers. And it resonated. People called JCPenney just to say thank you.
I’m more proud of making someone’s day with this message than chasing awards with work that never ran.
Project Runway.
Big style. Big promo. That’s how you move product.
Runway looks, priced to sell.
Holiday Challenge.
The JCPenney Holiday Challenge
Leveraging the format of an in-store activation, we created one of JCPenney’s most effective and cross-culturally resonant holiday campaigns in years.
bottom of page