Luxury Sleeps Cleaner.
Beautyrest turned 3.8 million plastic bottles into high-end fabric. The result was a new sustainable mattress line with a name to match: Beautyrest Harmony Lux.
We led it end to end. From naming to launch.
Experiential Activation.
To celebrate World Oceans Day, we partnered with the Long Island Aquarium to create a one-of-a-kind overnight experience. Guests were invited to spend the night surrounded by sea life, test our new Harmony Lux mattress, and learn simple, actionable ways to help protect the oceans.
The activation beautifully brought our sustainability message to life while also generating significant press coverage.
Social assets.
We produced customized video content with a platform-first approach, tailored to maximize impact across social channels.
