Bringing harmony to the world.
In 2021, Beautyrest transformed 3.8 million plastic bottles into luxury fabric to launch a new sustainable mattress line. We named the collection Beautyrest Harmony Lux and partnered with Trizz Studios, a leading European animation house, to bring the vision to life through a series of digital assets.
The campaign, proudly created entirely remotely, introduced a groundbreaking product made with recovered ocean plastics—proving that luxury and sustainability can sleep side by side.
Experiential Activation
To celebrate World Oceans Day, we partnered with the Long Island Aquarium to create a one-of-a-kind overnight experience. Guests were invited to spend the night surrounded by sea life, test our new Harmony Lux mattress, and learn simple, actionable ways to help protect the oceans.
The activation beautifully brought our sustainability message to life—and generated significant press coverage in the process.
Social assets.
We produced customized video content with a platform-first approach—tailored to maximize impact across social channels.
