Trusted by These Brands.
Why I Love What I Do.​
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A lighting assistant got hired because of a campaign we made.
A retail worker kept their job because our idea brought in more customers.
A carpenter built a stage from a vision we pitched.
An actress got her break because we saw something in her.
A cancer survivor found hope because our story raised money for research.
Someone chose to buy, donate, or speak up because the message landed.
When ideas work, businesses grow. When businesses grow, families thrive and economies prosper.
This isn’t creativity for creativity’s sake.
It’s proof that ideas can ripple into the world and move people.
That’s why it matters.
That’s why I do it.
Long Story, Short.
American Cancer Society
VP, Creative (2022–2025)
Led creative strategy across national campaigns, rebranded the organization, and built an in-house team that saved $1M in production costs. Oversaw work that contributed to $100M in annual fundraising and elevated the brand’s voice in the cultural conversation.
Badger Agency
Group Creative Director (2018–2022)
Led breakthrough campaigns for Zales, Beautyrest, and JCPenney. Helped Zales reach record sales and reintroduced Calia with a bold new brand identity. Delivered more than 100 assets across TV, digital, and radio in a single holiday campaign for JCPenney.
Dentsu - McGarrybowen
Creative Director (2017–2018)
Brought heart to the holidays with national campaigns for JCPenney. Helped shape global work for Western Union, turning systems into stories people could feel.
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Lopez Negrete Communications
Creative Director (2013–2017)
Managed a 15-person team delivering culturally relevant work for Verizon and FiOS across all major media channels.
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Grey New York, Nickelodeon, Leo Burnett, DDB
Various Creative Roles (2000–2012)
Launched my creative career working on global brands like Lego, Nintendo, Pantene, Downy, Febreze, Visa, and McDonald’s. Developed campaigns that earned awards and shaped my ability to connect with audiences across cultures, platforms, and markets.
Recognition
London International, New York Festivals, Ad Age Awards, FIAP, and El Ojo de Iberoamérica.
Expertise
Creative Leadership • Campaign Development • Brand Strategy • In-house Team Building • Copywriting • Art Direction • Storytelling • Budget Oversight • Creative Operations • Social Media • Digital & Social Strategy • Fluent in English & Spanish.